Red Bull hosts fitness challenge to celebrate Red Bull Zero launch
Red Bull is hosting a fitness challenge to support the launch of its new zero-sugar energy drink.
The announcement:
Red Bull is launching the new Red Bull Zero with monk fruit extract, other sweeteners and zero sugar. Red Bull Zero tastes like the original Red Bull Energy Drink but without sugar, providing an exciting new option in the brand’s line of energy drinks and will be available at retailers including Coles, Woolworths and 7-Eleven from June 2025.
Red Bull Zero expands choice by offering a no-sugar taste that’s different from Red Bull Sugarfree. The 250ml, matte light-blue cans crack open to reveal a pleasant sourness with notes of tutti frutti, combined with the taste of pineapple and vanilla, revealing a vibrant balance of sweet and tart. Providing the same wiiings as Red Bull Energy Drink, it’s handy for that last-minute study session, a morning commute, a long day at work, an evening workout or that late night with friends.
WSL World Junior Champion and Red Bull Athlete Jarvis Earle loves the new look edition and taste and is excited to incorporate it into his daily schedule.
“The new can looks really nice and clean – it’s a great new colour. I’ll be reaching for one in the afternoon, when I’m trying to reduce some calories and don’t want the sugar but still want that energy!”
With a distinctive, matte-light-blue take on the brand’s familiar rhombus design, Red Bull Zero is available in 250ml cans.
Rolling out alongside the new Red Bull Zero will be a free 30-day challenge designed to encourage and motivate individuals around their personal fitness goals. The “Red Bull Zero Excuses Challenge” features motivation from Red Bull athletes such as Jess Fox, Molly Picklum and Valentino Guseli. With prizes to be won, the challenge will be available to take part in from June 1.
Visit www.redbull.com/zeroexcuses to learn more about Red Bull Zero and the Red Bull Zero Excuses Challenge.
Source: Redbull
Keep up to date with the latest in media and marketing
Have your say