Red Bull to release latest sugarfree drink on Valentine’s Day; March national rollout planned
Red Bull’s newest product – Red Bull Berry Edition Sugarfree – will be available from 7-Eleven on Valentine’s Day, with a national rollout planned in March.
The announcement:
Following widespread speculation, Red Bull is tickled pink to announce the arrival of the hotly anticipated Red Bull Berry Edition Sugarfree. The popping pink can will be available in 250ml when it lands in 7-Eleven in time for Valentine’s & Galentine’s Day from 5th February, ahead of its national rollout in March which will also include a new 473ml can.
Offering the same wiiings of Red Bull with the new refreshing taste of forest fruits, Red Bull Berry Edition Sugarfree is taking the world by storm. Rumours of the vibrant pink can’s arrival have swept the internet, with fans on social media asking “Is this real?”, “where can I get the Pink Red Bull?” and “100% I will be buying for the pink can”. One lucky fan who managed to get his hands on the new flavour said it was the “best release yet”, while another ranked it a “9.7 out of 10”.
Cracking open an icy cold can of the Red Bull Berry Edition Sugarfree reveals flavours of raspberry, forest fruits and herbal notes, with a fun pink colour. Whether it’s sipping a Galentine’s Day mocktail with the girls, adding a pop of colour to your party, or brightening up your afternoon pick-me-up at work, the new Berry Edition provides sugar-free wiiings whenever you need it.
AFL star and Red Bull athlete Chloe Molloy loves the refreshing, sugar-free taste of the new Red Bull Berry Edition. “I’m always drawn to Berry flavours, and I love that the new Red Bull Berry Edition is sugar-free. The taste is rejuvenating with the perfect amount of sweetness, and I’m obsessed with the pink can – it’s so pretty!”
Red Bull Editions combine the Wings of Red Bull Energy Drink with different tastes, offering a refreshing option for every palate and occasion. In Australia, the Red Bull Editions line also
includes the Summer Blueberry Edition, Tropical Edition, Green Edition, Red Edition & Sugarfree Coconut Edition.The Red Bull Berry Edition Sugarfree 250ml cans will be available in 7-Eleven from 5th February, followed by a national rollout, including the 473ml cans, in other retailers from 1 March. Visit redbull.com to learn more.
Michael Hovorka, product owner – drinks at 7- Eleven Australia said: “We’re excited to be the first Australian retailer to sell the new Red Bull Berry Edition Sugarfree! With energy drinks being our fastest-growing drink category, we can’t wait to offer this new product to our customers first.”
Source: Redbull
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