Red Crayon hires Chris Rogers as creative director
Creative agency Red Crayon has nabbed Chris Rogers as its new creative director.
Rogers brings more than 20 years of experience in the Asia Pacific creative industry to the role, including several well-known agencies in creative positions, such as art director at cummins&partners; senior creative at Big Red Communications; regional senior creative at Publicis Groupe Singapore, and more.
He also served an approximately two-year stint at regional creative director for Australia and New Zealand at We The People – a social-first agency.
“At Red Crayon, we’ve always been about creating campaigns that aren’t just seen, but remembered,” said Red Crayon founder, Craig McLeod.
Chris Rogers
“Chris’s creative leadership is going to help us take things even further – pushing creative boundaries, making an impact, and delivering real results for our clients.”
Known for consolidating strategy and storytelling into campaigns, Rogers’ career has seen him work across numerous mediums, including TikTok and traditional TVCs.
“Storytelling is at the heart of everything I do. For me, it’s about creating authentic connections that resonate with people and deliver value for brands,” he shared.
“Red Crayon has this incredible energy and vision and I can’t wait to lead this talented team and craft campaigns that are truly memorable.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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