F.Y.I.

Red Feather Inn appoints Exposure PR

Lifestyle PR agency Exposure PR has been appointed by The Red Feather Inn in Tasmania to focus on the inn and its cooking school. The campaign will take on national and regional print, radio, online and TV.

The announcement:

EXPOSURE PR NEW CLIENT WIN
The Red Feather Inn in Tasmania has appointed lifestyle PR agency, Exposure PR, to represent the luxury venues consumer PR campaign for 2012 focusing on the beautiful boutique Hotel and their award winning cooking school.

As an additional dimension to the unique luxury boutique accommodation, the Red Feather Inn Cooking School will host a variety of cooking classes each month, designed as an exploration of Tasmanian heritage and produce.

As part of the PR campaign strategy, the Sydney based agency will generate awareness regarding the Red Feather Inn Boutique Accommodation in Tasmania and their Cooking & Lifestyle School calendar in national and regional print, radio, online and TV press.

Exposure PR will work with the proprietor, Lydia Nettleford, showcasing the class calendar, celebrity guest chef appearances, while enriching the Red Feather Inn Cooking School’s philosophy that a shared table with fine food, wine and conversation is one of life’s greatest pleasures.

Built from a collection of notable historic sandstone buildings located in Hadspen, The Red Feather Inn was completed in Autumn 2008. Each boutique suite in the boutique accommodation has been beautifully situated to overlook the secluded garden. With modern comforts and a unique atmosphere that is endemic to Tasmanian heritage the Red Feather Inn and the Red Feather Cooking School exemplifies perfection in a luxury retreat.

Source: Exposure PR press release.

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