Red Rooster’s ‘RoosterRaps’ is perfect getaway food suggests new campaign
A new campaign for Red Rooster’s ‘RoosterRaps’ features a pastiche of movie getaway scenes as the star of the ad eats on the go.
The 303Lowe campaign features the same character making his escape whilst still managing to eat his RoosterRap.
303Lowe ECD, Richard Morgan said: “People will grab a RoosterRap when they’re running around, literally too busy to stop for lunch. But the Hollywood version of being ‘on the run’ was a lot more fun creatively.”
The campaign runs across TV and in-store.
Credits:
Client: Red Rooster.
- National Marketing Manager: Anna Jones
- Brand Manager: Rebecca Max
Agency: 303Lowe
- ECD: Richard Morgan
- Art Direction: Chris McMullen
- Copywriter: Sean Larkin
- Head of TV Production: Sean Ascroft
- Chief Strategic Officer: Jon Mckie
- Business Director: Mike Naylor
- Business Manager: Sophie O’Sullivan
Production Company: Luscious
- Director: Richard Gibson
Media: Bohemia
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