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Red Rooster shifts creative to Naked Communications from 303Lowe amid marketing changes

Red Rooster Mega RippaRed Rooster has appointed Naked Communications to handle its creative and PR after a re-location of the majority of the restaurant chain’s marketing department from Perth to Sydney.

303Lowe Perth previously managed the account, however it is unclear if they participated in the competitive pitch.

Nick Cleaver, CEO at 303Lowe, told Mumbrella: “We’re very proud of the long relationship we’ve had with them out of our Perth office for many years. It’s certainly time for fresh eyes on that business, we’ve done all we can and certainly the challenges we’ve faced in the last two years, working with four CEOs, was challenge enough. We weren’t invited to pitch and neither did we ask to pitch.

“We wish them the very best of luck.”

In January Mumbrella revealed David Ovens had been made redundant by parent group Quick Service restaurant Holdings form the chief marketer role overseeing red Rooster, Oporto and Chicken Treat, with a new flat structure putting three different marketers in charge of each franchise.

Anna Jones, national marketing manager at Red Rooster said: “We are very excited to bring Naked on board as our creative partner. Their energy and love for what they do is contagious and we knew they would be a perfect fit with our brand direction both current and future. Their fresh perspective, ability to think outside the box and push us past the boundaries of what we have done is critical to allowing the Red Rooster brand to evolve and grow.”

Naked Communications will take responsibility for the account on July 1.

Carl Ratcliff, CEO of Naked Australia said: “This is an extraordinary win for Naked. Red Rooster is an iconic Australian brand and possesses a special place in Australian hearts. We are delighted to have been asked to provide full service capability. We cannot wait to get our teeth into this wonderful bird.”

303Lowe Perth has most recently worked on a social media campaign for the fast food chain, which encouraged consumers to let them know which of their favourite meals had been dropped from the menu.

Bohemia won the media account for the brand, along with Oporto, Chicken Treat and Quick Service Restaurants in May last year.

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