News Red Rooster uses actor from old Nando’s ads in new campaign for Hawaiian Pack July 11, 2012 8:40 by Robin Hicks 82 Red Rooster ad star Nando's ad star Red Rooster has launched an ad that uses the same actor who starred in ads for rival fast food chicken chain Nando’s three years ago. The new ad, created by 303Lowe Perth, features a big-haired character sitting through a focus group, who suggests there is not enough fried tropical fruit on the Red Rooster menu. The ad promotes the return of Red Rooster’s Hawaiian Pack meal offer. The ad comes three years after Nando’s launched a series of ads to find Australia’s favourite chicken – which also featured Melbourne-based actor Hernan Palacio playing a big-haired Latino character. Red Rooster was unavailable for comment, while 303Lowe Perth avoided Mumbrella’s calls and emails. Nando’s marketing director Kim Russell declined to comment. Palacio confirmed he was in both ads and has not appeared in any other commercials. Besides acting, Palacio runs a restaurant in Melbourne called Señor BBQ. Hernan Palacio at his restaurant in Melbourne, Señor BBQ Robin Hicks topics Advertising, CHE, Marketing, nando's, Red Rooster, The Sphere Agency Share Tweet Share Comments: 82 Add Comment Goodone 11 Jul 12 hmmm….that red rooster spot is hilarious. Forgive and forget I say Reply Oh dear! 11 Jul 12 Hmmm…..big hair heads will roil over this complete and utter balls up! Reply sshhh! 12 Jul 12 Typecasting is a bitch. Reply who cares 12 Jul 12 And in other boring news… Reply hahaha 12 Jul 12 Good due diligence by the agency! Reply s 12 Jul 12 Wow. Stop press! Reply Elizabeth 12 Jul 12 Sure this is not an ideal scenario, but seriously who cares? as if any consumers would remember a 30″ TVC from 3 years ago and even if they did and made the connection it is not at any detriment to the Red Rooster brand…. It wasn’t like the previous ad was for a vegan product. Slow news day in AdLand I guess. Reply Jonno 12 Jul 12 is it just me that thinks this is not an issue? He is an actor, not a spokesperson for the brand! I can’t believe I a) read this article and b) wasted a further 60 seconds responding to it… I feel dumber already for the experience! Reply Steve 12 Jul 12 I swear he says “There is not enough in your culinary rectum” Reply Macsmutterings 12 Jul 12 Steve, that was exactly what I heard him say as well….. Reply Daniella 12 Jul 12 Hernan Palacio, Glad that he has created such a memorable impression. What a wonderful character actor. We would love to use him a lot more frequently, but he aint gunna sell insurance. It would be a shame to keep him on the shelf for 10years between gigs. Give the guy a break people, he’s an actor, that’s his job or Please write more creative scripts for this guy. Reply Party Goer 12 Jul 12 I swear I shared a Bacardi with this bloke at a music festival in the ‘Bacardi Tent’. He was a Snoop Dog impersonator – I kid you not… Reply Matt 12 Jul 12 Who cares? Anyone at all??? How does this affect any consumer out there? “hey that guy has been used in advertising before!”?? Reply Slow news day!! 12 Jul 12 Wow!!! Stop the press!!!! An actor appearing in TWO ads over a 4 year period!!!! How criminal!!! Is this article for real!!! Nandos wasn’t a campaign, it was a short term promotional ad that was years ago…..???? Can’t believe this had even of interest to anyone!!!! Reply Greg 12 Jul 12 I struggle to remember what I did last week let alone 3 years ago…. Reply Melanie 14 Jul 12 I too, swear he says “Cuinary Rectum” and for the life of me, can’t figure it out! It’s driving me nuts, can someone please tell me what he says at th end???? Reply Dallas 15 Jul 12 It can’t be culinary rectum, surely ? I can’t even find a script online for the add. Reply Melanie 15 Jul 12 I think it’s “culinary breakdown” Reply Kris 15 Jul 12 Melanie, I hear culinary rectum as well. Could it be culinary ‘breakdown’? Reply nodepony 15 Jul 12 So, anyone figured out what it is he says? Reply Logic 15 Jul 12 what is the link to fried fruit though? Reply Anonymous 15 Jul 12 What does he say!!!???? Reply Andrew 15 Jul 12 He must be saying rectum! Its put me off eating Red Rooster now, they need to address this and make a public apology. We must be able to find out somehow? What world are we living in? If Google doesn’t have the answer then what can we do? Reply Myles 16 Jul 12 WHAT DOES HE SAY I CAN’T FIGURE IT OUT AND ITS FUCKING INFURIATING Reply Rectum 16 Jul 12 All I hear is current culinary rectum If this wasnt intentional on Red Rooster then it should have been. Everyone is talking about it lol But seems like there is no real answer 🙁 Reply rectum breakdown 16 Jul 12 it’s “breakdown” I turned subtitles on 🙂 Reply Breakdown 16 Jul 12 It’s “culinary breakdown” for sure. Reply Possom 16 Jul 12 I too hear it as culinary rectum. I heard it’s supposed to be breakdown, but me and all my friends have watched this ad a few times now and he definitely says rectum. Funny as Since he has his own restaurant maybe he wishes red rooter would shove their chicken up their respective culinary rectums lol Red Rooster, the joke is on you Reply Belinda 16 Jul 12 this hilarious, I found this page because I was trying to find what the hell this bloke was actually saying. my husband and I both thought it was “rectum” Reply noway 17 Jul 12 hahaha no way i did a google on this cause i cant work out what he says either!!! Ive looked up the thesaurus and stuff. Im SURE a word out there sounds similar to rectum but actually means menu,plan etc. Just cant find it. Anyway Pleasseeeee someone sort it out. Its as bad as rhondas eyes on the road. That took me a week to work out. Reply noway 17 Jul 12 Oh and maybe you guys should get this on Fb. I dont use it but i feel like this is gonna turn into something big. Red rooter are onto something here. lol Reply noway 17 Jul 12 ok sorry i know this ismy third post in a row but watching tour de france the ad came on again. and i agree with the above posters. Its breakdown. Reply zaggygee 17 Jul 12 it’s rectum for sure!!!! Reply Squee 17 Jul 12 what is with Red Rooster and ads with wording that cannot be heard? The past “Just Think Twice” ads they aired sounded more like “Just Eat Fried”. Reply Spectrum 17 Jul 12 Is it “spectrum” by any chance?? Reply Jay Seeby 17 Jul 12 Sure as hell sounds like rectum to me. Fugging bizarre! Reply Jay Seeby 17 Jul 12 … Must taste like ass! Reply tokyojoe 17 Jul 12 “There is not enough fried tropical fruit in your culinary breakdown”… but man id does sound like… 😉 Reply Billy schroeder 17 Jul 12 The ad has certainly done its job! Regardless of what he says people are talking about red rooster so I would say a very successful campaign. Culinary restum LoL Reply Penski 17 Jul 12 Omfg…. I cannot believe so many of us are googling to find out if he actually says rectum or not!!!! Hubby and I are in hysterics! Reply Kerrie 18 Jul 12 I don’t remember him in any other ads it’s just this culinary rectum thing I want to know for sure ..giving me the shits, although culinary spectrum has merit Reply katie 18 Jul 12 so glad it’s not just me lol. Yes successful for sure, a memorable campaign. Reply Dunny Cleaner, Gold Coast University Hospital. 18 Jul 12 Why are you guys so f***ing stupid?! A stoned, ‘fried’ hippy in a ‘tropical’ Hawaiian shirt is proposing in a very ‘fruity’ manner to the head of the group that he needs some ‘fried tropical fruit’ in his culinary rectum. He is obviously the ‘fried tropical fruit’. Figure it out. Brilliant comedy missed! Reply Leah 18 Jul 12 He is saying breakdown he is just rolling his R’s Reply klaud.e 18 Jul 12 Utterly hilarious! Everytime that ad is on I hear rectum, and googled too get some answers. So glad we are not alone…rectum …he he he. Reply Richard Smith 19 Jul 12 What is the woman’s name sitting next to him? Reply Steve W 19 Jul 12 I initially heard RECTUM, but having to hear the ad again and again thought it to be BREAKDOWN. RECTUM is funnier!!! Reply hannah 19 Jul 12 LOLOLOL I heard rectum too. thank god I found this page with other people who had the same problem. breakdown makes much more sense. my boyfriend and i have been brainstorming what other word it could be to no avail. thankyou! Reply Anonymous 19 Jul 12 My argentinan husband says its culinary breakdown. They have the same accent! Reply Kylie 19 Jul 12 Mmmmm I Don’t think that is a fried banana you are eating Reply Alison 19 Jul 12 Ohh so good to know we’re not the only ones. I did the same thing and googled it and found this site… the ad got our attention…. if nothing else…but I choose to believe it’s rectum.. sounds so much better 😉 Reply Graeme 20 Jul 12 How brilliant is this add. I hate all adds and mute them but have been looking for this one and actually turning it up to see what he is really saying. So, Big Rooter has me turning their add up and listening carefully to the point that I have actually memorised it. They must have a bloody good, very cunning and devious advertising agency. Reply Kristen 20 Jul 12 Yep. The flatmate and I also thought he was talking about rectums. Reply Kerrie 21 Jul 12 Melanie is dead right.. It IS culinary breakdown. I feel better now Reply Androo 21 Jul 12 I had to google this too as I hear rectum – I will listen for breakdown Reply Androo 21 Jul 12 Aaaaah – just typing this and missed the ad !!! Reply nell 21 Jul 12 my son reakon he said curry murry breakdowm what the Reply nell 21 Jul 12 sorry breakdown Reply VolcanoGirl 21 Jul 12 LOL – My 75 year old mother is definitely hearing “culinary rectum” too, so I just to Google it. Freakin’ funny as! Reply Sandy 21 Jul 12 I found this link looking for the answer to my question ; is the Latino guy saying culinary rectum? Funny, funny I can’t wait to see it again lol Reply Anonymous 22 Jul 12 as if he isn’t saying rectum… hehehe Reply Anonymous 22 Jul 12 Breakdown doesn’t even make sense. Definitely rectrum. Makes just as little sense, but much funnier Reply Peril 22 Jul 12 Haha!! now every time I see this ad I only culinary rectum…also think those chickens in the Nando’s ads from 3 years ago…were also in later ads for Kentucky Fried. Nothing new in this industry. Reply Nathan 22 Jul 12 He says Reqium! But it sounds like rectum & tastes like butt Reply Deb 22 Jul 12 Well I thought he was saying culinary breadcrumb lol Reply Kath 22 Jul 12 I’m glad it’s not just me that hears culinary rectum. This is the best add I’ve seen in a while. It’s pretty funny and he’s a great actor. Well done Red Rooster. Reply Crazy Jeffrey 22 Jul 12 This ad is so convincing it made me get up and go to red rooster for a fried Hawaiian pack straight away. I ate the chips and chicken but then I was full. I saw the ad on tv again soon after and the hot sexxxxy girl stroking the man’s luscious chest hair gave me a hard-on. So I stuck my dick in the pineapple and shoved the banana up my ass. Good times I recommend it to everyone. Reply Steve 23 Jul 12 You are hearing rectum because thats what you want to hear, i thought it was also until my 11 year old daughter pointed out that it is breakdown, and now thats all i can hear, Good on ya red rooster i think its hilarious!! Reply Offal Spokesperson 23 Jul 12 Rectum… no question (ok yes i know he really says breakdown).. but once youve heard Rectum… thats all you will ever hear. Reply Brian 24 Jul 12 I had to google it. It was annoying me so much. I thought there was a joke I was missing. Break down not rectum. Surely some one else has picked this up befor going to air. Reply Get a life 25 Jul 12 YOU ARE ALL A BUNCH OF WANKERS! GET A FUCKEN LIFEB Reply Melanie 25 Jul 12 How could u let that last comment get thru your filter? I gave up caring when I realized it was breakdown. Even if u disagree with what is posted, there’s no need to be rude and offend people. Life is hard enough without a*holes! Reply Doc 26 Jul 12 yeah had me stumped,but to get a life…two words for you FUCK OFF,we are all interested in what the bloke said,if your not take my previous advice. There is not enough fried tropical fruit in your culinary requiem sounds right,but yeah i played to my mrs over and over,we both heard rectum,could be spectrum,good on the company and RR for not responding,pack of wankers, hey crazy jeffery thats great story pal,too funny Reply Name 26 Jul 12 Crazy jeffery – you sir are a legend. I was in need of a good laugh and that delivered Reply Emma 26 Jul 12 I thought he said breadcrumb, which sort of made sense in a deep fried way, until my husband said he thought it was rectum. Breakdown gels with breadcrumb. Reply Mumsie 27 Jul 12 Crazy Jeffrey…..the perfect definition of Culinary Rectum…bloody genius Mate!! Bwa haa haa… Reply Clint 27 Jul 12 The wife didn’t know what he said either. I heard breakdown from the start. Reading all these blogs make me laugh so so hard… Except for the bloke rooting the pineapple!! Reply Jim 28 Jul 12 Looks like they’ve fixed the ad now. It actually sounds like he’s saying breakdown now and they don’t show the guy when the word is said. Must have finally realized that it really did sound like rectum. I’d love to know if it was on purpose to get people thinking and talking about the ad. If that’s the case it seems pretty sleazy to me. Reply AnnieVee 28 Jul 12 Crazy Jeffry I totally lost it after reading your post!!! Could hardly breath…. So, so funny!!!! Thanks 😀 Reply Jenny 28 Jul 12 My husband told me it was all in my warped mind when I swore he was saying CULINARY RECTUM. My daughter heard it the same as me and my son stood by his father! Thinking it was CULINARY MENU. I had to finally google it after listening and listening and hearing the same RECTUM. Now LMFAO and feeling great that I am not the only one with the warped mind. Thanks everyone, I haven’t laughed so much for ages! Reply nodepony 31 Jul 12 Yep, I heard it from the horses mouth himself on radio yesterday. The dude was interviewed on 3AW and he says “Culinary breakdown”. Rectum sounds much better. 😀 Reply Laura 3 Aug 12 not the first time this has happened. Take the girl who appeared in the apple and samsung ads. If you see someone who is appropriate to face your brand, you use them. 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