Reddit reveals its biggest trends and communities from 2021

In Reddit’s Recap 2021, the platform takes a look into the moments and communities that are trending in Australia and all around the world.

Reddit is home to more than 100,000 active communities and in 2021, Reddit users created more than 366 million posts, a 19% increase year-on-year. As of 9 November 2021, Reddit’s seen 2.3 billion total comments, a 12% increase year-on-year, and 46 billion total upvotes, a 1% increase year-on-year.

As a company, the platform’s continued global expansion opened up Reddit to more and more people. Reddit opened new offices in Canada, Australia, and Germany. The platform also aired its first-ever, five-second Super Bowl ad. Reddit launched new features, Reddit Talk, Predictions, and CryptoSnoos to offer more ways to connect and engage with creators and readers.

Reddit’s direct advertising revenue surged by 192% in the June quarter.

For Australian users while finance was still a hot topic — r/ausstocks increased 94% in views year-on-year and r/fiaustralia increased 83% – COVID-19 related restrictions drove Australians to r/coronavirusdownunder, which had a 175% increase in views from last year.

In this community, users discussed protests and various lockdown restrictions.

The most trending and viewed topics of 2021 included: cryptocurrency, gaming, sports, weddings, health and fitness, food and drink, and movies and television.

In 2021, there were a lot of conversations on Reddit, but none more prominent than cryptocurrency. For more than ten years, Reddit has been home to over 500 cryptocurrency communities. As more users participate in conversation, whether it be for information, help, or to share major successes, Reddit continues to be the hub for cryptocurrency enthusiasts.

The most upvoted posts in gaming communities included: r/gaming: boy gamer (220K upvotes), r/gaming: EA will no longer have exclusive rights of the Star Wars games (173K upvotes), r/leagueoflegends: Worlds 2021 Prediction Tournament (83.2K upvotes), r/leagueoflegends: AOC featuring her clutch Baron snipe on IG (48.6K upvotes), and r/ffxiv: Times change (20.2K upvotes).

As the world opened up and live sports returned the top-five most viewed sports communities were r/nba (basketball), r/soccer, r/nfl (American football), r/squaredcircle (wrestling), and r/mma (mixed martial arts).

The top-five most viewed communities in 2021 were r/weddingplanning, r/engagementrings, r/bridezillas, r/wedding, and r/weddingsunder10k; and /wedding was the most engaged community with a 200% increase in activity (posts and comments) month-on-month, followed by r/weddingplanning with a 98% increase in activity month-on-month.

It’s not surprising that after a year of delayed movies and TV shows, various communities experienced massive growth both in views and members. This past year, users rallied around movie and TV communities to share news about green lit sequels, reveal their theories on the future of movie and TV franchises, and obsess over streaming hits. Among the highest-viewed of the platform’s movie and TV communities are The MCU’s (Marvel Cinematic Universe) releases, hit shows (i.e. Squid Game), and legendary reality TV shows.

Additionally, 2021 was also a huge moment for the MCU and its fandoms. r/marveltheories increased 11,000% in views year-on-year, and r/gotg increased 958% in views year-on-year.


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