Reddy Express unveils largest customer promotion in brand’s history
Reddy Express – previously known as Coles Express – has launched its largest consumer promotion in history, with a creative promotional campaign via Spinach.
‘Reddy, Set, Peel ‘N’ Win’ will see more than $46 million in prizes given away, including cash, Shell fuel, holidays, and instant wins. Reddy Express has said every one in five cards will win – providing consumers with a high chance of taking home a prize.
“Reddy, Set, Peel ‘N’ Win rewards our Shell Coles Express and Reddy Express customers with a combination of instant win and highly desirable prizes,” said Andrew Egan, general manager of customer and marketing at Viva Energy Retail.