Reebok defines what strong means in ‘Be More Human’ campaign

Reebok has rolled out its #BeMoreHuman campaign in Australia which features Australian Paralympian and powerlifter Kelly Cartwright.

Created by The Projects, the campaign features Cartwright defining what ‘strong’ means to her as she gives advice to her teenage self.

Forming part of the global campaign, Cartwright joins other celebrities and influencers including Gal Gadot, Danai Gurira, Gigi Hadid, Ariana Grande, Nathalie Emmanuel and local athlete Tia Clair Toomey.

Each spot features influencers and celebrities discussing adversities they have faced in life and how they have managed to over come them.


  • the projects – Creative Agency
  • Emma Hunt – Project Lead
  • Shaun Profeta – Head of Creative Strategy
  • Sasha Jeppesen – Junior Creative Strategist
  • Jarod Green – Executive Producer
  • Walter Flamenco – Art Director
  • Lily Ha – Designer

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