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Reed Pacific Media axes editorial team, ‘We need to focus on staff who make us money, not those just producing content’

Publisher Reed Pacific Media has stripped its editorial team to the bare minimum, making four staff redundant.

The company’s only sales person is staying on, and a lone editorial staffer.

The cut backs are a result of a wobbly retail market, director Doug McNamee told Mumbrella.

“We are moving from permanent to contracted editorial staff. The cost of employing full time editorial staff is just too high,” he said. “We need to focus on staff who make us money, not those just producing the content.”

Reed Pacific Media launched Just Be magazine almost exactly a year ago. The title had been published online since 2009 and subsequently as an iPad app.

McNamee said that despite the staff changes, it was “business as usual” for the company. He said it had met all of its financial obligations to those involved.

As well as the magazine, Reed Pacific Media offers scented media products. The company is not related to the similarly named Reed Business Information.

  • Anyone with further information is welcome to email Mumbrella managing editor Robin Hicks at robin@focalattractions.com.au
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