Regulatory affairs bosses change after IAB poaches ADMA legal chief



Industry digital body the Interactive Advertising Bureau (IAB) has poached director of regulatory affairs and of legal Daad Soufi from rival industry body the Association of Data Driven Marketing (ADMA), Mumbrella can reveal.

News of Soufi’s hiring emerged today as ADMA announced she would be replaced by Jeannette Scott, who has spent the last five years as the Heart Foundation’s national manager of legal, compliance and risk.



The IAB did not respond to requests for comment but it is understood Soufi, who replaces Samantha Yorke who left last April, begins her new role today.

In a statement, Jodie Sangster, ADMA CEO said: “Jeannette has a strong track record when it comes to marketing and advertising compliance in the non-profit and hospitality sectors. She’s a great fit to take our regulatory affairs work to the next level in 2015 and beyond, and will assist me in representing the industry in Canberra.”

Prior to working for the Heart Foundation, Scott was a lawyer in the hospitality industry sector and was compliance manager for Accor Premiere Vacation Club.

“I’m really delighted to be joining ADMA at this time,” said Ms Scott. “Members and the broader industry are still getting to grips with the updated privacy laws and my job is to help them get their houses in order. I have a compelling reason to make a difference and accelerate progress in industry compliance as a result.”

Soufi was previously senior associate at K&L Gates, senior legal counsel at National Australia Bank and corporate counsel for GE.

After departing the IAB in April, Yorke took a role at Ebay in corporate affairs before joining Google’s Public Policy and Government Relations team in October.

Nic Christensen 


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