F.Y.I.

Reign Maker Group officially launches

October 10, 2025 2:29

A new holding company named Reign Maker Group has launched.

The announcement:

Reign Maker Group is a modern holding company purpose-built for the attention economy that builds, acquires and scales companies that sit at the intersection of marketing, talent and education.

Reign Maker Group raised one of the largest seed rounds in marketing services history and is currently comprised of four agencies that are co-founded by industry heavyweights Jonathan Chanti and Brad Morris.

Reign Maker Group is currently comprised of the following four agencies:

The Now Agency: An expert-led influencer marketing firm and social media agency helping organizations adapt, engage, and thrive in the new media landscape. The Now Agency partners with brands to accelerate social-native adoption through strategic advisory, influencer marketing, and owned social media innovation.

Reign Maker Talent (RMT): Holds, manages, and provides strategic direction, shared capabilities, and infrastructure to its operating agency brands. A strategic offering for managers to build their business while leveraging the benefits of a scaled network of qualified managers and industry leaders.

Regatta Brand Partners: In service of brands and agencies who are navigating the complexities of working with celebrity talent, creators with influence and brand collaboration to streamline the execution process for culturally relevant and mutually-beneficial partnerships.

Creator Rep Institute: The educational and professional development arm of Reign Maker Group, the Creator Rep Institute is our premier three-month training program for the next generation of creator managers. Fueling a new job class while protecting a space through foundational learning.

Co-founder and CEO of Reign Maker Group, Jonathan Chanti, said:

“The market demands structured monetization and representation models that cater to experienced full time creators, while scaling tools and trust systems to onboard and support a new generation entering the economy.

“Reign Maker Group equips brands, creators and industry leaders with the tools, strategy and infrastructure to thrive in today’s attention-driven economy. This new model will transform the way creators, brands and industry leaders connect and grow by solving the industry’s current challenges of fragmentation.”

In addition, co-founder and head of corporate development of Reign Maker Group, Brad Morris, said:

“The creator economy, already surpassing $500 billion in value, is expanding at a rate that has outpaced the infrastructure meant to support it. Creators are building businesses and driving culture, but the systems around them – representation models, financial services, educational support and technology – remain outdated. Reign Maker Group was founded to bridge this gap and help write the next chapter of the industry’s blueprint.”

This week, the Reign Maker Group leadership team attended VidSummit where they hosted the welcome event and presented a keynote alongside creators Hudson and Jordan Matter.