Rekorderlig Cider launches ‘Beautifully Swedish’ campaign

Brand ambassador: Caroline Blomst

Swedish cider brand Rekorderlig has launched a national campaign to boost its standing in the high-growth alcoholic beverage category, positioning itself as ‘Beautifully Swedish’.

The campaign will deploy outdoor, print, sponsorship and PR, which is being handled by Exposure Public Relations & Marketing.

According to a press release, the cider brand is aiming to “engage those who aspire to a unique and uninhibited lifestyle.”

The brand embassador for Rekorderlig is Caroline Blomst, a Swedish fashionista and blogger, to represent “an edgy and chic Scandinavian style’ for the brand.

The cider is available in six flavours: ‘refreshing yellow apple’, ‘distinctly crisp green pear’, ‘zesty red Strawberry-Lime’, ‘dry and juicy pink Wild Berries’, ‘rich and fruity purple apple & blackcurrant’ and the limited edition ‘blue winter cider’.



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