Reload Media named digital marketing partner for significant outdoor brand
Digital marketing agency, Reload Media, has scored a prolific outdoor brand from New Zealand as its latest client.
On Friday morning, the agency was announced as Kathmandu’s digital marketing partner, wrapping up a pitch process.
The position will see Reload Media closely work with the outdoor gear and clothing brand’s team to deploy “Performance and Digital Brand Advertising across Australia and New Zealand” in an effort to increase Kathmandu’s presence within the outdoor industry.
The appointment is expected to assist the agency in growing its footprint within New Zealand’s digital marketing ecosystem.
Reload’s general manager of commercial, Emily Standley, and general manager of markting, Dan Howe, both weighed in on the client win, sharing their excitement at the partnership and the work Kathmandu and Reload Media will produce together.
“Kathmandu is a brand that lives and breathes adventure, and we’re thrilled to join them on this journey,” Standley said.
“With their willingness to embrace creativity across media and our focus on data-driven insights and innovative strategies, we’re set to drive significant growth and brand visibility, achieving some great results together.”
As Howe put it: “Kathmandu is a brand that lives and breathes adventure, and we’re thrilled to join them on this journey.
“With their willingness to embrace creativity across media and our focus on data-driven insights and innovative strategies, we’re set to drive significant growth and brand visibility, achieving some great results together.”
Craig Mildenhall, general manager of digital at Kathmandu, spoke similarly on the new partnership as Howe and Standley. For Mildenhall, the opportunity to leverage Reload’s digital expertise is one that will drive great results for the well-known outdoor company.
(L-R): Craig Somerville, Amy Scott, Sarah Macdonald, Emily Standley, Jess Brooks, Dan Howe
“We’re excited to collaborate with Reload Media to amplify our digital presence,” he said.
“Leveraging their expertise in paid digital strategies, we aim to strengthen our customer connections, drive engagement, and fuel our online growth across Australia and New Zealand.”
The Kathmandu-Reload Media partnership commences immediately, with the latter managing the digital marketing efforts for ‘Come Find Us. We’re Out There.’ – a platform introduced in early September this year that celebrates New Zealand’s culture and Kathmandu’s heritage.
A few weeks after the launch of Kathmandu’s latest platform, Reload Media celebrated its 15th birthday by unveiling a brand refresh representative of its evolution.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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