REmade agenda expands with Amazon keynote on retail media to build brands
REmade: Retail Media Unmade has added three new headline sessions to its 2025 program, offering fresh perspectives on global strategy, full-funnel media, and AI-driven disruption.
We can today announce that Willie Pang, general manager of Amazon Ads ANZ, will present a keynote on retail media 3.0 at upcoming retail media conference REmade.
Willie Pang
As retail media evolves beyond performance into a brand-building channel, Pang will unpack how Amazon uses customer intent signals, AI-powered optimisation and connected TV to deliver meaningful consumer connections.
The session will reveal how brands can drive discovery, engagement and purchase in a single customer journey.
Epsilon’s Adam Skinner returns to REmade with a practical look at what works in the world’s most advanced retail media markets. Based on real results from major grocery retailers in the US and Australia, Skinner will outline the tactics that move the needle, the missteps to avoid, and how to measure true ROI through incrementality and attribution.
Attendees can expect an honest session with a clear roadmap they can apply immediately. Skinner spoke at the inaugural REmade event in 2023 and has since taken a global role with Epsilon after Australian retail media company Citrus Ad was bought by Publicis and subsequently merged with Epsilon.
Zitcha’s head of data and AI, Alberto Vergara, will explore what happens when AI becomes the customer.
Alberto Vergara
The presentation examines how autonomous AI systems are beginning to make shopping decisions without human input. The session will explore how this emerging shift could change how inventory is valued, how planning is done, and what it means for brand strategy in a machine-mediated world.
These sessions join a growing REmade agenda that already includes a joint case study from Logitech and Flywheel Digital, along with new research on creative effectiveness in retail media.
REmade: Retail Media Unmade will take place on September 23 in Sydney, bringing together leaders from across the retail, advertising, technology and media ecosystem.
Early bird tickets are on sale now.
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