Renault Koleos campaign brings together ‘beauty’ and ‘capability’
Renault has unveiled its latest campaign for the Renault Koleos, featuring the tagline “beautiful meets capable”.
https://www.youtube.com/watch?v=hKmafsfB2kA
The campaign, created by Naked Communications, tells a ‘love story’ of a stylish, ‘beautiful’ woman and a ‘capable’, tradie-styled man who meet at a Renault dealership.
The ad focuses on the moment the couple first met, in a Renault Koleos, before showing the couple buying furniture, and then ‘glamping’ (glamour camping) to showoff the Koleos’s features.
The campaign runs across TV, outdoor and online.
Naked Communications were behind Renault’s “seriously stylish, so you don’t have to be” campaign for the Clio.
Credits:
Renault Australia:
- Marketing Director: David Henderson
- Client Brand & Consumer Manager: Gina Trench-Thiedeman
- Client Model Line Manager: Kristy Benstead
Naked Communications Melbourne:
- Head of Ideas: Simon Veksner
- Senior Creative: Tisha Lazaro
- Senior Creative: Tristan Graham
- Senior TV Producer: Nik Round
- Account Director: Amanda Kramer
- Expression Manager: Andy Day
- Strategy Director: Melissa Ross
Production/Post-Production
- Production Company: Come to Mama
- Director: Damien Toogood
- Producer: Rona Lewis
- Post Production: Cutting Edge/Concrete Wednesday
- Editor: Joe Morris
- Male VO Artist: Tom Wren
- Female VO Artist: Diana Glenn
- Sound: Bang Bang Studios
- Music: Uncanny Valley
- Vocalist: Alexis Naylor
Linkedin
Finally a decent Renault ad from Naked
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Cute ad indeed. Well done.
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Love it….a car ad with an idea…
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How come editors, directors, post people and sound people are regularly credited on mumbrella features, but the DOP rarely is? DOP’s are people too!!
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