Repco Supercars signs strategic partnership with Taboola

The Repco Supercars Championship has signed a three-year strategic partnership with open web discovery and recommendation platform Taboola.

The partnership will enhance activation opportunities across digital platforms, with the sport’s official website to feature Taboola’s content discovery feature Taboola Feed.

Supercars Website

The vertical scrolling feed offers an experience similar to scrolling through social media networks, and encourages them to engage with additional articles and video to increase audience engagement, revenue and traffic for the Supercars website.

The deal is a first for the leading motorsport competition, with the website to now include Taboola’s video function, recommending in-feed videos when in-view and sound is user-initiated.

Taboola CEO and founder Adam Singolda said the partnership is designed to enhance Supercars engagement with motorsport fans.

“We are thrilled to partner with the Supercars team on this innovative strategy and work together to enhance their digital offerings, driving engagement, revenue and audience growth.

“We are keen to provide a platform for motor car enthusiasts that enables Supercars to engage with them in a meaningful way to create a long-term digital relationship.

“There are huge opportunities for premium publishers and content creators to establish these personal relationships with their visitors by providing more tailored, targeted content that makes the user want to come back for more.”

Taboola’s Adam Singolda

Supercars head of digital, Dijana Barbarich, added: “Our digital transformation is a key focus for Supercars in 2021. We are pleased to partner with Taboola to strengthen our digital offering, drive engagement and boost our audience growth.

Earlier this year Taboola signed a deal with Val Morgan Digital. The platform also added loyalty-based targeting to its personalisation suite and launched a new brand awareness service, Taboola High Impact.


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