Repco takes over entire ad block in latest Thinkerbell work

Independent agency Thinkerbell has released its latest work for automotive retail brand Repco.

With the Repco Bathurst 1000 Supercars event this weekend, Repco has launched its latest iteration of the ‘Bringin the Bathurst’ campaign.

In the 90-second spot, which is an extension of Thinkerbell’s first campaign for Repco, sees the voiceover for the spot continue into other advertisements, such as Thinkerbell client Vegemite. The ‘Bringing the Bathurst’ campaign will extend for the entire ad block.

Thinkerbell ECT Jim Ingram said: “The high octane energy of Bathurst was exactly what brands like Drummond Golf, Pizza Hut, Vegemite, RAMS and ROLLiN Insurance needed to truly get into the spirit of the Repco Bathurst 1000”.

There is also a radio spot that runs for the time of a lap around the Bathurst track.

Thinkerbell picked up the strategic and creative work for Repco in April.

Repco won the naming rights for the Bathurst 1000 last year, previously Supercheap Auto held the rights.


Client: Repco

Creative Agency: Thinkerbell

Media Agency: initiative

Production/Sound Engineers: Risk Sound


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