Reprise Media wins Wine Selectors business
Advertising agency Reprise Media has been drafted to handle search marketing for online wine retailer Wine Selectors. The announcement:
One of Australia’s largest online wine retailers, Wine Selectors, has appointed Reprise Media to handle search marketing, effective immediately. Reprise Media is part of the Mediabrands group of companies.
Founded 35 years ago and now with more than 400 wine producers supplying inventory, Wine Selectors is accelerating its online business with potential new ventures and is focusing on digital direct response and paid search to increase the company’s appeal to increasing numbers of online wine buyers.
Wine Selectors’ marketing manager, Franc Zvonar, said digital communications services were proving increasingly effective and economical for the company. “We are certainly ramping up in this area, hence the appointment of Reprise who have given us a clear view of what to expect from our online work,” he said.
David Fernandez, Reprise Media managing director, said the nature of Wine Selectors’ business and its audiences was an ideal platform for Reprise’s digital services. “Reprise has a distinct, robust and holistic methodology that we apply to direct response which is resonating in the market,” said Fernandez.
Source: Reprise Media press release
