Reprise wins creative account for General Motors Speciality Vehicles
Reprise has been named the creative agency of record for General Motors Specialty Vehicles (GMSV) in Australia and New Zealand.
The IPG Mediabrands performance agency will work across the strategy and creative account for the company, having completed a series of international and local presentations, after GMSV undertook a review of several potential agencies.
The account win for Reprise represents the first time GMSV will advertise in Australia, and the agency will executive creative campaigns for forthcoming launches of new models he Silverado Trail Boss and mid-engine supercar the Corvette C8.
