New round of resignations from print audit by free magazine titles
The real estate publishing sector has seen the closure of the print edition of Open House magazine and the resignation of Elite Agent magazine from the industry print audit.
According to the new six monthly update from the Audited Media Association of Australia, Creative Head Media has closed both of its titles Open House and event industry masthead Convention & Incentive Marketing.
However, Creative Head Media told Mumbrella that although Open House is no longer being published, CIM is still a going concern. Contradicting the AAMA announcement, managing director Alexandra Yeomans told Mumbrella by email: “CIM is still online and in print.”
CIM Business Events: Still publishing
Meanwhile, Elite Agent – which was named business magazine of the year in Mumbrella’s 2016 Publish Awards – was among a string of titles to resign from the audit.
The Circulation Audit Board audits, run by the AMAA, cover mastheads which mainly distribute free copies.
A string of consumer titles also left the audit including Coles Magazine – published by Medium Rare – Fitness First magazine, and Luxury Travel Magazine. And several editions of Domain’s Weekly Review titles also pulled out.
In the business press sector, titles leaving the audit included Australian Broker Magazine, Australian Mining, Australian Pharmacist, Cardiology Today, Financial Standard and Manufacturers Monthly.
The withdrawals from the CAB audit come a little over a year after Australia’s major consumer publishers simultaneously withdrew from the AMAA’s Audit Bureau of Circulation audit of paid for titles.
Amongst the remaining audited titles, the circulation of AdNews remained below 5,000 for a second audit period running, with an average figure of 4,975 for the four editions it published, the AMAA data revealed. Rival title B&T withdrew from the audit last year.
Meanwhile, the Royal Automobile Club of Victoria’s Royal Auto has become the top circulating magazine title in the country for the first time, with a distribution number of 1,384,583. The number is just ahead of NRMA’s Open Road which was previously the biggest title but fell to 1,350,768.
In other notable moves, Foxtel magazine, published by Medium Rare, slashed its circulation by 14.9% to 210,565.
And the biggest percentage year-on-year growth came from Bauer’s Bounty Pregnancy Book, which increased circulation by 93.5% to 200,702.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Whenever I have no readers, I always ensure I am not audited. And vice versa.
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