Retail marketers are advised that hybrid shopping is here to stay: InMobi

October 11, 2022 7:00

Retail marketers are being advised that hybrid shopping is here to stay, with research released today showing that 60% more Australians will shop on their mobile this festive season and 30% fewer Australians will shop in-store, compared to 2021.

The data which comes from InMobi’s 2022 Holiday Shopping: What Brands and Retailers Need to Know research report, also shows that 49% of Australians have already made concrete shopping plans, a three-fold increase in 2021.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

2022 Holiday Shopping: What Brands and Retailers Need to Know Australian shoopers black friday Christmas shopping consumer behaviour Cyber Monday festive season shopping hybrid shopping InMobi mobile shopping