Review upholds ruling that Witchery ad “sexualised” children

Witchery Ad ruled in breach of ad standards code by independent review

An independent review has upheld a decision by the Advertising Standards Review Board that an ad for fashion retailer Witchery sexualised children.

The still image ad for Witchery’s kids range featured a young girl dancing and wearing a short skirt with the image shot from a low angle.

The original complaint said: “The still video frame image shows a young girl with legs apart wearing a short skirt that has been shot on a low angle that focuses on the model’s crotch.”