Revlon launches global media agency review

Multinational cosmetics, skin care, fragrance and personal care company, Revlon, has launched a global media agency review.

AdWeek has reported the cosmetics company spent more than US$400m on paid media across the globe in 2016.

Mediacom won the Australian Revlon account in 2010 and has worked with the brand ever since.

“On March 23, Revlon informed us of its intent to begin a media review,” a Mediacom global spokespers said in a statement to Mumbrella. “We responded within 24 hours, letting the client know that we did not wish to participate. We thank Revlon for the opportunity to help grow its global brands over the past seven years and wish them well.

The media agency has worked with the Queensland Government, CUB and Westpac in Australia.

In October last year the agency lost the CUB account to PHD and one month later MediaCom’s CEO Sean Seamer announced he would be departing the agency to join Supercars.


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