Revolution 360 claims M&M’s advert is Australia’s longest street poster

Revolution 360 is claiming that its new M&M’s advertisement on Swan Street in Richmond is Australia’s longest street poster.

The new work, a collaboration between Mars, Essence Mediacom, and T&Pm, stretches for 95.45 metres across 76 panels – or, to put it in Melbourne parlance, it’s a bit longer than four trams, end-to-end.