Ride the chaos: What to lookout for in 2025 from a media/agencyland perspective
If 2024 was any indicator, the new year promises significant changes and likely turmoil in the media and agency landscape. TrinityP3’s Stephen Wright takes a deep dive into the key things to watch.
Welcome to 2025 – a year where the only certainty is uncertainty. The flurry of media and agency recent announcements highlights how Darwin’s theory of evolution still holds: it won’t be the strongest, nor will it be the smartest but rather it will be the ones most adaptive to change that will thrive and lead the market.
Here are some of the key interlinking themes likely to define the media and agency landscape in 2025:
The blurring of boundaries will continue to impact media selection and usage significantly
