RM Williams’ new global push kicks off in regional Australia and cinemas with new ad

April 20, 2016 1:10

One year after winning the RM Williams business, The Special Group has launched its first film work for the iconic brans with a view to taking the ad global.

The 90-second film has been in development for several months and focuses on a trainer breaking in a horse.

Titled ‘A Life’s Work’, the piece was directed by Christopher Riggert at Finch.

https://youtu.be/1doiPZ84qMU

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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