Roadshow Films first to advertise on APN Outdoor Lux Collection
Roadshow Films is the first advertiser to go live on APN Outdoor’s new LUX Collection.
The announcement:
SYDNEY: Roadshow Films is the first advertiser to go live on APN Outdoor’s LUX Collection, with the launch of their latest film ‘Gravity’, starring George Clooney and Sandra Bullock.
The LUX Collection is made up of 75 hand-selected sites located in affluent locations in the five major metropolitan cities around Australia. Each site uses white light LED infused technology to illuminate the advertising campaign.
This new lighting system results in a perfectly even, illuminated creative that lifts the audience attraction to the advertising campaign.
Roadshow Films jumped at the chance to be the first advertisers to go live on this prestigious collection to launch their latest film release ‘Gravity’.
Jo Dick, Head of Off-Screen Trading at OMD, explains; “We regularly use Outdoor for film launches for both reach and frequency and because the large scale nature of films adapts perfectly to the grandeur of the Outdoor medium. We wanted to use the LUX Collection to launch ‘Gravity’ because the premium quality of the collection is the point of difference we are looking for to light up this campaign across Australia”.
The ‘Gravity’ campaign launches this week. Another head turning campaign with APN Outdoor.
Source: APN Outdoor media release.
