Wolf Creek 2 installation shows people the reality of becoming a victim of Mick Taylor
Roadshow Films and Screen Australia have promoted Australian horror film Wolf Creek 2 with a transmedia installation in Melbourne which gave visitors a window into the reality of getting lost in the outback and the consequences of crossing paths with star of the film, serial killer Mick Taylor.
The Exhibition of Lost Souls, created by Eness on behalf of Roadshow Films and Screen Australia, was housed inside two black shipping containers which were placed on the concourse of Southern Cross Station in Melbourne earlier this month.
Once inside the shipping containers, the entrants were treated to the stories of the lost backpackers.
Roadshow Films managing director Joel Pearlman said: “The Exhibition for Lost Souls marketing activation is truly unique and provided an opportunity to do something really different for the Wolf Creek 2 marketing campaign.
“The exceptional support from Screen Australia coupled with the execution via Eness has helped to add another element to the Wolf Creek 2 marketing campaign which has delivered a number one opening for this film with an outstanding box office gross of $1,702,073 for its opening weekend.”
Over the course of the week almost 3,000 people experienced the installation.
Dave Christison of Eness said: “We set out to achieve three key things. Draw people in, take them on a terrifying journey and leave them wanting more. As for the journey itself, we wanted to create a narrative driven experience that was an extension to the film, one that furthered the legend of Mick Taylor. Our biggest challenge was then condensing that into something short enough to win the time of busy commuters.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Let’s hope we didn’t scare off the tourists then.
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Pretty cool and innovative, kudos!
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Why doesn’t tony abbott show this to the asylum seekers?
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