The Roar marks shift to video with branded content

Miranda Ward

October 1, 2013 6:33

Australian sports opinion website The Roar has marked its shift into video with an entry into the branded entertainment space.

The website has produced two branded series focusing on the Ashes and the EPL.

The 20-part Ashes series, sponsored by British Airways, was shot in England, Scotland and Iceland and was presented by Roar columnist Geoff Lemon.

The unscripted series was a travel diary combined with Ashes cricket analysis, interviews presented by Roar columnist Geoff Lemon and shot and produced by
Cam Fink.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

Tristan (Roar Editor) 1 Oct 13

We’re really proud of what we produced here. Big credit to the on-air talent, Geoff Lemon, who showed his talents in comedy and cameraman Cam Fink, who produced some excellent work in short timeframes.

Also, a shout-out to sponsors British Airways for Cricket and Foxtel for the EPL series – they took a chance and we believe that it has paid off beyond what we had initially hoped.

Cheers, Tristan. Managing Editor.

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