Rob Belgiovane: expect a poor showing at Cannes

Australia should expect a poor performance at the Cannes Lions this month because Australian advertisers have been shielded from the worst of the GFC so have not had to be take risks, BWM partner Rob Belgiovane has predicted.  

Speaking at Creative Sydney Belgiovane, ECD at BWM, said: “In a couple of weeks in Cannes I suspect that our luck – or skill – at avoiding the worst of the global economic downturn will probably be reflected in a lower award tally because our reduced fear takes its toll on our propensity to take creative risks.

“Other, more nervous countries, will be deomonstrating their need to try something new. So I’m predicting that we’ll have a really moderate year.”


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