Rob Belgiovane: expect a poor showing at Cannes
Australia should expect a poor performance at the Cannes Lions this month because Australian advertisers have been shielded from the worst of the GFC so have not had to be take risks, BWM partner Rob Belgiovane has predicted.
Speaking at Creative Sydney Belgiovane, ECD at BWM, said: “In a couple of weeks in Cannes I suspect that our luck – or skill – at avoiding the worst of the global economic downturn will probably be reflected in a lower award tally because our reduced fear takes its toll on our propensity to take creative risks.
“Other, more nervous countries, will be deomonstrating their need to try something new. So I’m predicting that we’ll have a really moderate year.”
That’s odd because in Europe, we read this same guy, (Belgiovane) saying his agency entry of a mobile ad for Tropicana Short Film Festival was a real risk and contender for Cannes? (We saw this US student ad and thought it was good, but not really a Cannes’ contender? The mobile entries in Tropfest far better.) More critical though, the Leo Burnett and other Judging Panels have said that their WWF Space Chimp or Space Monkey music clip will beat the world at Cannes? Only problem with Leo Burnett’s Space Chimp/Monkey is that it’s now proved to be an idea originally presented on video to Burnett’s in 2007-2008. Also, slightly ‘out of keeping’ with WWF protecting wildlife, since the original chimpanzee and monkey space probes killed the chimps and monkeys and has just been identified as one of the world’s most cruel animal experiments. I hope LB win, because the resulting furore will see orgs like RSPCA and many others exposing WWF’s hypocrisy and, hopefully, take LB to court for pinching other creative work.
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