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Robb Report launches new AI powered app for its digital magazine

Luxury publisher Robb Report has launched a new artificial intelligence app, allowing the digital magazine to deliver curated content tailored to the interests of each reader.

‘Robb Reader’ will feature the Robb Report digital magazine and use OpenDNA technology to tailor content according to readers’ online behaviour.

Readers will now receive content based on their interests.

OpenDNA’s technology learns users’ specific brand and product interests, as well as their browsing habits to create the most relevant article discovery stream for users.

The app also allows consumers to manually enter their topics of interest on an ‘Interests’ tab.

Jay Shah, CEO of OpenDNA, said the content will “create a much richer, more relevant and personalised experience.”

“Robb Report is not only a household name but a prestigious, well-respected and high-value brand. We are pleased to showcase how our artificial intelligence-driven personalisation technology can enhance the mobile experience for its readership,” he said.

Elizabeth Walker, brand and communications director at Robb Report Australia, added: “OpenDNA understands the discerning tastes of our audience and we recognised how OpenDNA technology could enhance the user experience.

“Our readers have come to expect an extremely high level of quality from our magazine content and OpenDNA tailors that experience to the individual reader.”

Robb Report’s latest app is the third launched in the Australian market this year, with the magazine launching an augmented reality app, ‘The Experience,’ earlier this year.

The new addition comes a month after the magazine’s rebrand and announcement it would move to a bi-monthly cycle. 

Robb Report is available through Apple Store and Google Play.

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