Robert Irwin (and Meta) have a bigger problem than Pauline Hanson… Influencers are here to save them
With Robert Irwin’s recent run-in with Pauline Hanson resulting in significant backlash, a wider issue has been brought to life – the ‘enshittification’ of digital platforms. Jordan Michaelides, managing director and co-founder of Neuralle, delves into what it is, and how brands can avoid it.
Robert Irwin uncovered the wrath of the ‘Streisand Effect’ last week, by drawing further attention to a satirical video of him in Pauline Hanson’s ‘Please Explain’ series. Irwin’s lawyer threatened a suit for defamation upon Hanson and Stepmates Studios after she released a satirical version of Irwin’s recent promotion with Queensland Tourism.
The result was significant backlash from the public and an increase in views for Hanson’s series across social platforms. It only added to the strong legal notions in a defamation case namely that; this content has a significant public interest, and showcases freedom of political communication and opinion.
