Rocket powered chickens

Rocket powered rubber chickens and skeet shooting with tanks are the hare-brained male fantasies of the “Dry Dream” campaign for Carlton Dry which began airing on Australian TV this evening.

The campaign has been created by Clemenger BBDO Melbourne

(Hat-tip: B&T)

Credits:

• Executive creative director James McGrath
• Creative director Ant Keogh
• Senior art director Cameron Harris
• Senior copywriter Seymour Pope
• Craft Musonda Katongo
• Senior producer Sevda Cemo
• Account director Michael McKeown

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025

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topics ad adveritisng agency Carlton Dry Clemenger BBDO Melbourne

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Comments: 6

gezza 2 Nov 09

Brought a smile – just.

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Brad 2 Nov 09

At first I thought these ads were for coke zero.

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Stilgherrian 2 Nov 09

They sell a lot of beer, then, this sort of advert? Enquiring minds etc…

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Carl Panczak 3 Nov 09

So I Googled ‘Carlton Dry Dreams’ and the Mumbrella site is ranking higher.

SEO Fail.

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anon 4 Nov 09

Bloody brilliant ads from my point of view.

A creative, not a web nerd/client.

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mumbrella 5 Nov 09

Hi Carl,

Or SEO pass as far as I’m concerned…

Cheers,

Tim – Mumbrella

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