ROI of content marketing to be tackled at BEfest next week

Tim Burrowes

October 2, 2014 3:15

BEfest logo Four marketers will discuss how they measure the return on investment for their content marketing in a panel at next week’s BEfest festival of content marketing and branded entertainment.

The session will see marketers from Bupa, Flight Centre, Reuters and Snap printers exchange notes on how they assess ROI.

The session is being curated by King Content. The content marketing agency, which assesses campaign effectiveness via its own platform Communique, recently won best ROI program at the global content marketing awards in the US.

King Content’s head of strategy Todd Wheatley will lead the discussion between Matt Allison, health and care community marketing manager at Bupa; Jerome Bamminger, chief innovation officer at Flight Centre; Raeleen Hooper, GM of franchise services for Snap; and Pamela Kemp, retention marketing manager at information company Thomson Reuters.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.