ROI DNA named global digital advertising partner for Qualtrics
ROI DNA, a Hotwire Global company, has been appointed as the global digital advertising partner for Qualtrics.
The announcement:
ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, today announced it has been selected as the global digital advertising partner for Qualtrics, the leader and creator of the experience management (XM) category. In this role, ROI·DNA will lead paid media strategy and execution across global and local markets to help Qualtrics accelerate growth and deepen engagement with key audiences.
Qualtrics chose ROI·DNA following a competitive process, citing strong team chemistry and the agency’s ability to deliver impact at both global and local scale, as well as its tech-forward approach including proprietary AI tools to help deliver insights and programs more efficiently. The partnership will focus on driving measurable outcomes through integrated digital campaigns across paid search, social, and programmatic channels, partnering closely with internal Qualtrics teams across communications and marketing around the world.
“Qualtrics is transforming how the world’s best organizations deliver customer and employee experiences,” said Gavin Warrener, vice president of digital experiences at Qualtrics. “ROI·DNA’s technology-driven approach, proven success in scaling global paid media and local market experts on the ground in the markets that matter to us make them an ideal partner as we expand our category leadership.”
“At ROI·DNA, we’re passionate about helping ambitious technology brands reach and engage the audiences that matter most,” said Brian DeHaan, senior vice president of growth and client services at ROI·DNA. “This partnership with Qualtrics demonstrates how we combine AI and tech smarts with human experts on the ground to deliver innovative digital marketing programs that connect brand purpose with measurable business results worldwide.”
This collaboration underscores ROI·DNA’s expertise in delivering global-scale performance marketing for high-growth technology companies and strengthens Qualtrics’ ability to engage audiences with precision and impact in every market.
Source: Enero
