Roll’d launches summer campaign promoting fresh ingredients ‘all roll’d up’
Australian Vietnamese restaurant Roll’d has launched its summer campaign, all Roll’d up.
The campaign aims to promote the brand’s fresh ingredients, which are sliced and “all Roll’d up” into ‘soldiers’.
One of the outdoor executions for the campaign
Roll’d’s summer campaign is currently running across digital, outdoor and radio in Victoria, NSW, ACT, Queensland and Western Australia.
Bao Hoang, Roll’d founder and CEO, said the campaign helps build awareness for the brand.
“Importantly, the campaign line of ‘All Roll’d up’ builds brand awareness and helps ensure that when people think of Vietnamese rice paper rolls, they think of our Roll’d soldiers.”
The Sphere Agency won Roll’d’s creative, PR and media account in March last year.
Michael Abdel, founder and ECD at The Sphere Agency, said the ad aims to create an appetite appeal by showing Australians exactly what goes into each roll.
“Not only does it look delicious, but you can also feel good knowing how healthy it is.”
Katherine Ruiz, GM of marketing at Roll’d, added: “The great thing about this campaign is it helps educate new customers on exactly what a soldier is, while at the same time creating incredible appetite appeal and reminding existing customers of why soldiers are such a great meal or snack option.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Same look and feel as grill’d?
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Building the brand up to fall even harder because their actual product delivery is poor. Expectation does not equal reality.
Go elsewhere for your Vietnamese rolls people!!
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Seems like the same shit everyone else is doing.
I love this brand and feel they could have been a lot more innovative than social.
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