Rollin’ Insurance launches new campaign via Bear Meets Eagle on Fire
Rollin’ Insurance has launched ‘Times is Tough’, a social coupon book campaign, via Bear Meets Eagle on Fire (BMEOF).
The announcement:
ROLLiN’ is an insurance brand built for younger drivers looking for a more flexible alternative to the often complicated category of traditional insurance.
During the current cost of living pinch, the more fun and playful aspects of their lives are the first things this audience sacrifices.
To help make up for some of those lost joys, ROLLiN’ launched ‘Times is Tough’ – a weekly coupon book that drops everything from a crate full of classic hip-hop vinyl, cheeseburgers on the regular for a year, to the world’s greatest cereal library.
Running across Facebook and Instagram, the coupons give anyone who follows ROLLiN’ a chance to win back a bit of fun that they might have otherwise cut out of their budget.
BMEOF collaborated with illustrators Yeye Weller, Vanessa Lim and Steve Gavan along with animator Josh Trotter to bring the coupons to life.
CREDITS
Client: ROLLiN’ Insurance
Creative Studio: Bear Meets Eagle On Fire
Social agency: Present Company
Illustrators: Yeye Weller, Vanessa Lim & Steve Gavan
Coupon Animator: Josh Trotter
Source: Catfish Media
