Rom-com finds box office love

I Love You TooAustralia’s first major romantic comedy in years, I Love You Too, debuted at #2 at the Australian box office with $874,533 coming from 228 screens (average $3,835).

The solid performance of film by director Daina Reid, producer Laura Waters and writer Peter Helliar consolidates Roadshow Film’s position as the most consistently successful distributor of Australian films in the last 12 months – following last year’s Beautiful Kate and Mao’s Last Dancer, and the highest grossing one of 2010 so far, January’s Bran Nue Dae ($7.5m+).

I Love You Too opened to mixed reviews, some of them saying lead actor Brendan Cowell was miscast in the role, while others called the “sweetness” he displays in it “a revelation”. Helliar addressed the criticism the film has received, via Twitter: “Actually [the reviews] have been good. Sure, we copped some shit ones (as did Iron Man 2!), that happens, but got a lot of 4 star reviews. Crowds happy!”

Another film starrring Brendan Cowell, Beneath Hill 60 (Paramount/Transmission), is still charting at #8 on its four weekend, with $227,475. It’s overtaken Daybreakers as the second highest grossing local movie of the year, with more than $2.6m.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.