Rotary launches bowel cancer YouTube video featuring 50plus men in their jocks

Rotary clubs across south-east Queensland have launched a video campaign on YouTube to raise awareness for the second deadliest cancer affecting Australians – bowel cancer.

The video features four local Queenslanders aged between 50 to 80 in their underwear, shaking their ‘ass’ to the Groove Armada song “I See You Baby (Shaking that Ass)”.

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