Roy Morgan hires Tim Martin for digital role
Roy Morgan Research has hired Tim Martin as its digital director for client service.
The ann0uncement:
Roy Morgan Research has strengthened its senior team in the digital space with the appointment of industry veteran Tim Martin to the newly created, national role of Digital Director, Client Services.
It follows Roy Morgan Research’s recent launch of the Digital Universe, Australia’s most comprehensive composition of online attitudes audience, commerce, communication and device measurement and trends.
With over 15 years’ experience in Australia and the UK in digital, including senior stints in digital advertising and media gained at various start-ups, media and advertising agencies, Tim’s deep experience in digital media, marketing and analytics will further bolster Roy Morgan Research’s digital offerings to existing and new clients across media, agencies and a wide range of industry verticals, including telecommunications, online retail and media.
General Manager, Media and Communications, George Pesutto says, “The appointment of Tim Martin who is such an experienced digital executive is a natural progression for this company. Our Digital Universe offering will continue to evolve at a rapid pace to meet client needs thus Tim’s contribution will be critical to Roy Morgan Research’s success in this regard.”
Tim Martin commented, “I am delighted by this opportunity to join Roy Morgan Research, who is the clear leader in the industry. It is most exciting to work with a methodology that is exact and based on single source data collected from real Australians rather than ad servers or cookies. I am very much looking forward to driving ahead the digital agenda for Roy Morgan Research and our clients.”
Tim Martin hits the ground running and brings with him a wide network of contacts within agencies, brands and media owners from his time at emitch, Pure Creative / DMBB and DDB.
George Pesutto added, “We’ve been delighted by our clients’ reaction to Tim’s appointment and he has wasted no time in getting to understand their needs and the Roy Morgan Research product.”
Source: Roy Morgan Research press release
