Royal Caribbean International launches ‘It’s Royal Caribbean Time’ TV spot

Royal Caribbean International has unveiled the second phase of its brand campaign ‘It’s Royal Caribbean Time‘ with a locally produced TV spot developed by communications agency Hulsbosch.

The spot showcases the cruise line’s megaliners including the facilities and on-board activities, with the campaign aiming to position Royal Caribbean International ‘top of mind’ for holidaymakers.

Linda Jukic, Hulsbosch creative director said: “I’m delighted that Hulsbosch as a multidisciplinary brand agency currently offers integrated 360 campaigns. This project is a demonstration of client partnering for a global product and creating relevant solutions for the Australian market.

“The beautiful content and strong aspirational tone of the script is what we wanted to bring home. It encapsulates the desires and dreams that inspire Australians to cruise and embodies the Royal Caribbean International spirit.”

Launching the Sunday across free-to-air TV in Sydney and Brisbane, the TV spot runs in 60-second, 30-second and 15-second executions.

Royal Caribbean International regional commercial director Asia-Pacific Sean Treacy said: “Over the past five years, Hulsbosch’s tactical campaigns for Royal Caribbean International have achieved extraordinary results and our partnering continues to evolve as we embark on a significant investment in the market.”

The launch of the TV spot follows on from P&O Cruises launching its ‘Cruiselings’ campaign from BMF.



  • Hans Hulsbosch – Executive Creative Director
  • Linda Jukic – Creative Director
  • Julia Clyde – Account Director
  • Samantha Pang – Account Manager
  • Hyugo Hayashi – Account Manager
  • Chris Round – Copywriter & Art Director


  • Producer – Sarah Cloutier
  • Offline editor – Patrick Townsend
  • Online editor – Howard Hill
  • Audio mix – Nigel Crowley
  • Grade – Billy Wychgel

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