Royal Life Saving Society Australia warns parents of the dangers of drowning

Royal Life Saving Society Australia has launched its Summer campaign to remind parents of the dangers of leaving children unattended near water.

The 45-second commercial created by 303 MullenLowe features a dad leaving his son by the pool while he takes a phone call to remind Australians of the dangers of complacency near water.

The ad shows both parents busily completely other tasks while keeping half an eye on their son.

Richard Morgan, ECD at 303 MullenLowe, said: “We want people to be acutely aware of the tragedy that can come from distractions. It’s great for families to enjoy the water together over summer, but the truth is, the moment you take your eyes off children, water can be fatal – it’s only safe while you’re watching.”

According to statistics provided by 303 MullenLowe, 461 children under the age of four drowned in home swimming pools between July 1, 2002 and 30 June 2017.

“Backyard swimming pools are a big part of Australian life, but it only takes seconds to get distracted, and accidents can happen. We asked 303 MullenLowe to alert people to the importance of keeping watch of children around water,” said Justin Scarr, CEO of Royal Life Saving Society Australia.


  • Client: Royal Life Saving Society Australia
  • CEO: Justin Scarr
  • National manager, Events & Marketing: Monique Sharp
  • Agency: 303 MullenLowe
  • ECD: Richard Morgan
  • Copywriter: Misa McConnell / Sean Vrabel
  • Business Director: Felix Curry
  • Managing Partner, Client Service Director: Tony Dunseath
  • Senior Planner: Sarah May
  • Head of TV: Sean Ascroft
  • TV Broadcast Producer: Ana Pinheiro
  • Production: Goodoil Films
  • Director: Curtis Hill
  • Executive Producer: Sam Long
  • Producer: Chana McLallen
  • DOP: Danny Ruhlmann
  • Post production: The Editors
  • Sound: Nylon

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