Royal Wolf announces its new brand marketing agency of record
Royal Wolf has chosen I.M.A – a B2B marketing consultancy – to serve as its brand marketing agency of record within Australia and New Zealand.
The announcement:
Following a highly competitive pitch B2B marketing consultancy I.M.A, has been appointed brand marketing agency of record for Royal Wolf across Australia and New Zealand. Charged with driving strategic and creative support for growth, I.M.A will help redefine Royal Wolf’s market positioning and customer engagement via a refreshed platform and innovative TOV.
I.M.A’s remit covers all strategy, creative development, website experience and social media, signage and sales tools. The scope also includes a brand refresh – led by I.M.A creative director – Andrew Bex, to modernise the brand’s look and feel.
Jake Cush, group account director, I.M.A said the team was thrilled to provide brand marketing support to fuel Royal Wolf’s ambitious growth plans, across the core B2B hire segment but also used container clearance sales, and self-storage. Alongside a brand refresh, we are kicking off a website redevelopment project to create a leading online experience for the B2B hire category, focussed on the lifeblood B2B – generating leads.
Cush said: “We are excited to embark on this partnership, the client emphasised the need to address a complex stakeholder set, ranging from large manufacturers and construction companies, small businesses and DIY enthusiasts to major events and mining, so it’s a genuine challenge that our team will excel at. I.M.A’s deep expertise across all of these sectors will help us redefine the brands go-to-market approach enabling it to drive significant engagement for Royal Wolf.”
David Humphreys, GM marketing, Royal Wolf said: “I.M.A has a proven track record of success in the B2B, technical and industrial sectors, creating campaigns that focus on increasing brand awareness and driving lead generation for its clients. We can’t wait to launch our first campaign which will give us a competitive edge in today’s volatile and fast paced market and will underscore our position as the leading provider of container solutions; and at the same time highlighting our diverse product range and services to our customers.
“We are looking forward to launching our first campaign to market,” he concluded.
Campaign development is already underway and is expected to launch in market Q3, 2024. The campaign will also seek to leverage Royal Wolf’s sponsorship of the New Zealand Highlanders further enhancing visibility and engagement.
Appointment as Royal Wolf’s brand marketing agency of record comes on the back of a raft of recent new business wins for I.M.A, including ELGAS, RFI Technology Solutions and DHI Seaport.
Source: Mohr PR
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