RSPCA creates The Surrender Portal to save unwanted pets

Faced with an inundation of unwanted pets, Queensland’s RSPCA found an interactive campaign which suggested ways people could adapt to their pets instead of surrendering or abandoning them was more successful than a traditional marketing campaign in changing consumer behaviour.

The RSPCA Queensland Surrender Portal interactive project with Brisbane-based Liquid Interactive managed to save more than 1,000 pets’ lives and $800,000 of the charity’s funds over the last year, the agency has claimed.