RSPCA pressures Julia Gillard to ban live exports

RSPCA and Animals Australia have launched a joint campaign to pressure prime minister Julie Gillard into banning live animal exports to Southeast Asia and the Middle East. The TV and radios ads were created by Loud.

Joe Van Trump, ECD of Loud, said: “It is human nature to feel empathy when animals are truly in distress and we needed to keep the authenticity of the shocking sounds and images to show people just how it is. We have simply added a call to action to drive people online to petition for Julia Gillard to end live export now.”

The commercial will air on metropolitan and regional television stations and all main metropolitan radio stations.

Lyn White, communications director Animals Australia said: “It was Loud’s campaign on our behalf that forced the pig industry to announce a voluntary ban on cruel sow stalls, and we hold high hopes that this commercial will have similar success and help to end the cruellest trade in Australia’s history.”


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