RSVP: Groundhog Dates
“So, how was the date?”
Dating site RSVP has launched a campaign that highlights the pitfalls of poorly matched dates.
The ad, which features a single woman’s struggle to find a suitable date, was created by MercerBell, which picked up the RSVP business after handling a number of projects.
The ad came as a result of the brief being opened up to all creatives at the agency.
MercerBell creative director David Bell said: “While we have a female character in the TVC, we wanted to be sure the campaign appealed to a broad range of people.”
The TV campaign will be supported with online and press.
Credits:
- Glenis Carroll – RSVP General Manager
- Melanie Dudgeon / Jayne Andrews – RSVP Marketing Director
- David Bell – Executive Creative Director
- Paul Critchley – Senior Art Director
- Simon Gaffney – Head of Copy
- Sabrina Antoniou – Group Account Director
- Jess Rix – Senior Account Manager
- Jess Littlewood – Strategy Director
- Amy Kousis – Strategic Planner
- Baz Milas – Producer
- Al Morrow – Director
- Jungle Boys – Production
Craking up at my desk right now – love this ad!
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Vastly better than the cheesy eHarmony ads
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Lovely ad. Well done guys.
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Look it’s fine. But it’s just an ad. And, in a category where the user experience is front and centre, and where it’s relatively simple for users to trial multiple experiences until they get the results they want…is a TV ad really what’s required? What’s the alternative? Focus on turning those same insights into a radical rethinking of the user experience. Have a look at http://www.howaboutwe.com, the US dating site that seems to be going off right now (if my single NYC friends are anything to go by). Here’s their recent blog post on what works…it gives you a great taste of how simple, yet different their approach is… http://www.howaboutwe.com/date.....ting-life/. The feedback I’ve heard from friends and read online is pretty unanimous that it’s a better user and dating experience, anchored in some strong insights. It seems that the planners behind this RSVP ad saw pretty much the exact same insights, now they just need to persuade the client to let them redesign the user experience too…
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godawful. after years of trying to flip stereotypes, this puts people back in shame land. a crazy woman posing to be a different person depending on who she’s dating ? very real and appealing. and then wow. thanks to RSVP, bring home a random to meet her 40 year old flatmates. cheap and nasty
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