RSVP rolls out new campaign as first work from Core looks to attract younger love-seekers

Dating site RSVP has relaunched its brand under a new tagline in a move to appeal to a younger romance-seeking audience.

The new ‘Find a Keeper’ campaign, the first work for RSVP from Sydney agency Core, features digital ads and TV commercials which are airing on free-to-air and subscription channels.

Core, which won the RSVP account in June following a pitch, was charged with bringing a contemporary feel to the 18-year-old brand in what the company described as a “highly competitive category”.

The ads are aimed at injecting fun into dating while illustrating the desire to meet like-minded people.

Core creative partner Christian Finucane said: “The refreshed brand, ‘Find a Keeper’ tagline and new campaign reflects the changing way people are choosing to meet people and the spots highlight the everyday situations that are relatable to anyone who has been in the dating game.

“The category is highly competitive and evolving, but after 18 years RSVP remains the most trusted brand for those looking for meaningful dates.”

RSVP senior marketing manager Lara Delahunty, added: “RSVP is home-grown, modern, and captures the excitement of dating. The campaign highlights that singles have fun on RSVP, while still making genuine connections, all with an Aussie sense of humour.”