RSVP rolls out new campaign as first work from Core looks to attract younger love-seekers

Dating site RSVP has relaunched its brand under a new tagline in a move to appeal to a younger romance-seeking audience.

The new ‘Find a Keeper’ campaign, the first work for RSVP from Sydney agency Core, features digital ads and TV commercials which are airing on free-to-air and subscription channels.

Core, which won the RSVP account in June following a pitch, was charged with bringing a contemporary feel to the 18-year-old brand in what the company described as a “highly competitive category”.