F.Y.I.

Rubicon acquires Canadian intent marketing specialist Chango in deal worth US$122m

April 2, 2015 9:25

Advertising technology firm Rubicon has acquired Canada-based Chango, a business specialising in intent marketing technology.

The announcement:

Rubicon Project (NYSE: RUBI), a global technology company leading the automation of advertising, today announced it has reached a definitive agreement to acquire privately held Chango Inc., which specializes in intent marketing technology.

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Advertising Marketing Rubicon

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Rubicon acquires Canadian intent marketing specialist Chango in deal worth US$122m

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